Category first: the strategic mindset behind EMPWR Nutrition's growth path

From €30 million to over €650 million in five years. That kind of growth doesn't happen by accident, and it doesn't scale on instinct alone.

On 11 June, Wouter Quaghebeur, Chief Transformation Officer at EMPWR Nutrition Group, takes you behind the scenes of how a small 2020 spin-off from Aminolabs became a category-shaping manufacturing partner to global nutrition brands. The customer base shifted from local niche players to leaders like Ferrero, Mars and Mondelez, and later to private-equity-backed players. Each shift triggered a transformation across strategy, operations, leadership and culture.

Together with Geert Scheipers, Academic Director of the Executive MBA at AMS, Wouter unpacks what it takes to build and lead a category in a fast-moving market. You hear how EMPWR sustained operational excellence while expanding its international footprint, which organisational and talent choices made the growth possible, and which decisions and setbacks shaped the path along the way.

This is part of our new MBA-talks series: practitioner sessions where you apply real frameworks to real situations, test your assumptions, and sharpen your thinking with faculty and peers in the room.

"It's all about people: bring them together around a clear, trustworthy story, and listen carefully to navigate the obstacles along the way." Wouter Quaghebeur, EMPWR Nutrition Group

Programme:

• 18:00 to 18:30 | Welcome and introduction to EMPWR Nutrition 
• 18:30 to 20:00 | MBA-talk with Wouter Quaghebeur and Geert Scheipers 
• 20:00 to 20:15 | Executive MBA perspective: how an EMBA opens minds for individual and organisational growth 
• 20:15 to 21:00 | Networking reception with faculty, guests and participants

Reserve your seat!