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Master Class Innovating with Business Design Thinking




Dare to innovate in complex environments

with Business Design Thinking

Download the brochure and:

  • learn how to turn complex innovation projects into success stories;
  • discover new, customer-focused and competitive
    opportunities in systems, processes, products and services;
  • get familiar with a unique workshop approach, smartly combining new and existing tools from experience prototyping and business modeling;
  • translate the learnings into a solid business model and instigate an implementation plan;
  • start on 19-03-2026

Pricing and modules: 

For this program you can choose between a the full course or seperate modules:

Full program:€ 3.650 (excl. btw)

Module 1: (€ 1.850 excl. btw)

March 19, 2026 & March 20, 2026

Module 2:(€ 1.850 excl. btw)

May 7, 2026 & May 8, 2026



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Watch Remco Lenstra explaining how we proceed.

Create the biggest added value, both for your organization and your clients

The Master Class Innovating with Business Design Thinking is based on the ‘Double Diamond’ model. It provides a simple overview of what can be a complex and even messy process: the innovation process.

This double diamond consists of two sides (research and design) and seven steps: framing, research, analysis, briefing, idea generation, prototyping and implementation.

We will guide you through these seven steps offering not only the theoretical knowledge, you will mainly get to work through practical workshops and exercises using various tools such as strategy sprint, stakeholder mapping, persona tool, observation, affinity diagram, research wall, design letter, PSS prototyping, customer journey mapping, service blueprint and business modeling. 


From insight to innovation

You should take this Master Class because: 

  • it's the perfect combination of rigor and relevance: we work hands-on without losing track of the underpinning frameworks.
  • it's unique mix: (1) a structured way to innovate and (2) a more creative and future oriented mindset that teaches you to think in terms of chances and opportunities.
  • the extensive course materials: a wealth of templates, manuals, presentations and inspiration in the form of articles and tool books.
  • the mix of thinkers and doers: the ratio of academics to practitioners in the faculty team ensures that we never lose sight of applicability. We stay focused on achieving your market goals at all times.


 
Watch some of our alumni explaining why they opted for this Master Class.