Become a master in sustainability communication and/or reporting
This course provides a unique opportunity to master the latest trends in sustainability communication, grasp the complexities of reporting standards such as the EU Taxonomy, and navigate the ethical challenges of greenwashing.
Through a combination of practical case studies and theoretical insights, you will learn the art of storytelling that deeply resonates with your audience, alongside understanding the expectations for ESG reporting.
The course consists of two modules. The first module focuses on Sustainable Reporting, the second module on Sustainable Communication. You can register for either one module or both, depending on your interests and needs.
Module Sustainable Reporting
- Sustainability reporting trends
- Sustainability accounting
Module Sustainable Communication
- Communicate what matters
- Storytelling
"Sustainability is not just about following regulations—it's about how it is seamlessly integrated into every facet of your decision-making process."
After this Master Class you will be able to:
• detect trends in sustainability communication and reporting;
• understand new legislation for sustainability reporting;
• see communication as a catalyst for sustainability;
• understand the ethics and pitfalls of greenwashing;
• apply different communication modes for different stakeholders;
• differentiate between sustainability reporting standards;
• identify storytelling opportunities for your brand.
“Being able to distinguish impactful actions from mere noise truly makes a difference.”
This Master Class is aimed at professionals who:
• want to discover global trends in sustainability reporting and communications (e.g. the EU Taxonomy and the EU Directive on Corporate Reporting);
• want to see the forest through the trees when it comes to ESG criteria, related to the EU Green Deal;
• see communication as an engine to catalyze sustainability and counter ‘greenwashing’;
• are looking for ways how to execute sustainability (and GHG) accounting;
• see marketing and communication as an engine to catalyze sustainability and counter ‘greenwashing’;
• are looking for (new) ways to effectively communicate sustainability strategies and goals to internal and external stakeholders
• want to broaden their knowledge on impactful storytelling;
Potential functions / profiles are:
• sustainability managers and consultants, strategic managers and advisors
• corporate affairs managers, communication managers, PR managers
• marketeers, brand managers, content managers
• sustainability and financial accountants
• etc.
Program advisors - Executive Education
Margo Peeters
Meryliis Moistlik
Barbra van den Meerendonk
You can reach us at:
Email: executive.education@ams.ac.be
Tel: +32 (0) 3 265 13 01